Your branding is the first thing people see and determines how your brand is perceived. Our team will capture your identity and distil it into remarkable visuals.
Building your brand identity.
The importance of brand design cannot be overstated. Every surface, space or site people interact with your company is an opportunity for branding to shine and reflect who you are. Your company brand personality and visual identity are so much more than just a logo — they’re everything about how you appear to potential consumers.
There are many individual components to a consistent and strong brand identity, including logos, typography and colour palettes, as well as complementary imagery. With a clear brand design strategy, you can create a memorable message about who you are across all platforms. You can have beautifully written copy, great values and the best prices around, but if your branding isn’t visually appealing and tying it all together, it may be for nothing.
Whether you need to establish a visual identity or are looking to hit the refresh button on your current logo and branding, we provide a range of bespoke graphic design and advertising options to make sure you are recognisable everywhere.
Our branding process
Understanding the importance of brand design in generating a relationship between brand and customer is at the heart of our design work. Specialising in Benoni brand design, our team knows how to design a brand image that will resonate with customers and generate passion within your company.
Phase 1
This phase involves understanding and empathising with the audience and doing thorough industry competitor analysis. This in-depth research aids in establishing type, colour and icon choices to best develop an identity that resonates with current and potential audiences.
Phase 2
This stage consists of developing logo, icon and visual identity components that stand out from the competition, are uniquely recognisable, and achieve your brand goals. Media Exchange will present 3 potential brand identities and creative directions for you to review.
Phase 3
The final stage brings together the logo, icon, and complementary imagery in the chosen creative direction. Along with the assets themselves is the brand style guide — a rule book on how to deploy your new visual identity in a consistent and effective way, custom-created by our graphic designer.
Why use a creative brand design agency?
Creating the right visual identity and knowing how to design your brand can be difficult, especially when accounting for your audience and what your competitors are already doing. In a cluttered digital world, ensuring your branding stands out and captures attention is fundamental to success. Our design and branding service will take the pressure off. We conduct research, design concepts and deliver branding solutions that get you results.
Our creative minds are committed to delivering concepts and assets that you will love and will give the best possible presentation of your brand. Beyond the assets themselves, we can help you understand how to deploy them effectively and consistently, ensuring that your brand is sending the same message on all fronts.
Using our agency’s branding designers and graphic designers ensures that you are getting unique and tailored branding solutions at cost-effective prices. Our graphic designs will transform everything unique about your brand into creative, memorable visuals that your audience will immediately associate with you.
The logo is the key identifying marker for your business, and is the centrepiece of your branding. A good logo design is what ensures that people know your brand from your competitors, and helps make sure that your brand sticks out in people’s minds.
Colours, typography, icons and other assets that are linked to your company should all work cohesively to deliver a compelling message and create a strong connection with your target audience.
Our brand style guidelines create a standard set of usage rules for each component of your branding, including logos, icons, typography, spacing and colour palettes. These guidelines direct your marketing campaigns, social media posts and website content to create a consistent brand style.
